Katy Perry Collections, the unique and whimsical shoe line designed by pop legend Katy Perry, wanted their social presence to be as bold, bright, and fun as the shoes are themselves. Instagram gave us the perfect space to create a colorful and interactive world for the shoes to live in where the possibilities were limitless. Using custom illustrations and animations, my goal was to craft something that would put a pause on the user’s endless swiping and allow them to interact with this little world of shoes.

Designed at Scout Digital (2020-21).
Creative Direction: Victoria Lobos
Art Direction/Design: Yours Truly