The Broadway Cruise, a fully immersive Broadway adventure created by Sixthman, wanted its brand to reflect its theatrical nature while straying from the cliché Broadway visual elements. With that in mind, we put away the theatre masks and marquee lights and created a brand presence that stood out from other theatrical cruise experiences. Referencing the time period of Broadway’s golden age, we pulled inspiration from mid-century modern illustration and design. The goal of the visual identity was to reflect Broadway’s timeless and glamorous character, expressing the fun and magic that lies within every theatrical experience.

Created at Situation (2019).
Website + social created by: Sixthman