Allswell is a mattress, bedding, and home goods brand that leans into its own softness. We wanted consumers to get the same amount of comfort from Allswell’s socials that they get from Allswell products. Using organic shapes, dainty illustrations, and textured elements, I kept things light, easy and sweet.

Designed at Scout Digital (2020-21).
Creative Direction: Victoria Lobos
Art Direction/Design: Yours Truly